서비스나우 CEO가 밝힌 AI의 생산성 혁신과 기업 성장 전략
요약
ServiceNow의 Bill McDermott CEO는 인공지능(AI)이 직원들의 생산성을 극대화하여, 회사가 퇴사자 발생 시 인력을 충원할 필요가 없을 것이라고 자신감을 내비쳤습니다. 이는 AI를 통한 비용 효율성 확보와 현금 흐름 개선을 핵심 동력으로 삼겠다는 전략입니다. 또한, 매출 구조의 변화에 대해서도 언급하며, 구독 기반(seat-based) 모델보다 토큰이나 인프라 등 사용량 기반(consumption-based) 비(非)좌석형 가격 책정 방식이 성장의 주축임을 강조했습니다.
핵심 포인트
- ServiceNow는 AI를 활용해 직원 생산성을 높여, 퇴사자 발생 시에도 인력 충원(backfill) 없이도 높은 수준의 운영을 유지할 수 있다고 전망합니다.
- 회사의 매출 구조 중 절반가량이 토큰, 인프라 등 사용량 기반(consumption-based) 비좌석형 가격 책정에서 발생하며, 이는 향후 성장의 핵심 동력입니다.
- ServiceNow는 분기별 실적 발표를 통해 시장 기대치를 상회하는 재무 성과를 보여주었으나, 주가는 12% 하락하는 등 복합적인 시장 반응을 보였습니다.
- 지정학적 리스크(예: 이란 전쟁)가 온프레미스 설치 비중이 높은 중동 지역의 매출 인식에 즉각적인 영향을 미칠 수 있음을 언급했습니다.
AI will boost productivity so ServiceNow won't have to backfill open jobs, CEO says
ServiceNow CEO Bill McDermott told CNBC on Wednesday that he expects the company to have the same headcount to begin 2027 as it did to start 2026, even as it integrates acquisitions.
McDermott said using artificial intelligence to boost worker productivity is key to cost discipline.
"As you have attrition in the company, you don't have to backfill it," McDermott said. "So we can still have a great culture. We can still have enormous, enormous, high-performance standards, and at the same time, we can capture massive efficiencies to expand the free cash flow margin of the corporation."
AI has been cited in recent layoff announcements from Block and Atlassian as companies have looked for cost savings provided by the technology.
McDermott made headlines in March during an appearance on CNBC during which he said that unemployment for new college graduates "could easily go into the mid-30s in the next couple of years."
The enterprise software maker posted first-quarter 2026 earnings on Wednesday after the bell, beating consensus expectations on the top and bottom lines and raising guidance. The stock sank 12% despite the beat.
ServiceNow's stock has largely surged higher for two years until the beginning of 2025, when AI fears gripped the software market. McDermott has since pointed to ServiceNow's continued AI-fueled growth as evidence that investors shouldn't lump the stock in with the bulk of software names.
"I don't think there's too many other companies in the world operating at the rule of 56-plus and raising their guide," he told CNBC. "So we're real confident. We know the company is a winner, and we're really leveraging AI in everything that we do."
He pointed to the company's pipeline, with current remaining performance obligations up 21% year-over-year in constant currency. And he said he's not worried about seat-based subscription revenue going away as AI agents gain favor.
"Half of our revenue is coming from consumption, which I know is something that investors have had a field day with – constantly talking about seat-based pricing models disappearing," McDermott said. "Our active seats are up 25%, but 50% of our net new business is coming from non-seat-based pricing, including tokens, infrastructure, hardware, and connectors to all the various systems. So we're really, really on a roll."
That said, ServiceNow is not immune from macro environment impacts, including the war in Iran.
McDermott said customers in the region have made adjustments.
"There is a little bit of an effect in the Middle East, because as you know, these sovereign countries, and the Middle East in particular, insist upon an on-premise installation," he said. "In on-premise, you don't recognize the revenue ratably — you recognize the revenue all at once — so if the business slows in the Middle East, or the business cancels in the Middle East, you have an impact that's immediate."
It looks now like the Middle East is starting to get a little bit more normal than it was. They're talking about doing business again," he added.
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